Online store (a general overview). Year after year, internet access in Poland keeps getting faster, mainly thanks to the rapidly growing fibre network

Online Store (a general overview of online stores)

Year after year, internet access in Poland keeps getting faster. This is mainly thanks to the rapidly developing fibre-optic infrastructure and ever better mobile internet offers. As the number of households with internet access grows dynamically, so does the number of online stores that internet users can shop at.  

Online store – what it is

It is a sales platform that trades in selected products. The most popular online stores in Poland sell clothing, electronics, home appliances and TV/audio equipment, and there are also online bookshops. Products that are catalogued, divided into thematic categories and carefully described are a tempting alternative to shopping in brick-and-mortar stores. You save time, you can shop at any hour, and last but not least there is a high level of security thanks to the statutory right of return for an item that the consumer bought outside the company's premises.  

Is it difficult to run an online store?

Definitely easier than a brick-and-mortar shop. There are no costs for renting and maintaining premises, hiring staff, paying utility bills and the many other expenses that an online store does not have. Allegro, the popular auction platform, is just one of many ways to take your first steps in trade. All you need is an account to start selling and to get to know the competition. When we are serious about running a shop, however, it is worth deciding on a shop of our own. PrestaShop is one of the popular e-commerce platforms that can be used to build a fully functional store that is not only easy to manage but can also be easily integrated with Allegro. This lets you manage the products in your store, as well as your active auctions on Allegro, from a single place.  

Can you set up a PrestaShop store on your own?

Of course it is possible. However, we recommend turning to the services of experienced companies. The reason is the need to optimise the store professionally for the needs of its users. Although PrestaShop is intuitive software, it offers a great many options for modifying the look of the store and for switching selected features on and off. A beginner may find it hard to judge which of them can be safely disabled and which should stay active. Entrusting this task to professionals gives us the certainty that the online store will not only look good but will also be convenient to use.