Quick online store optimisation

Online store optimisation. A correctly carried out optimisation of an online store can make it even friendlier to users. What does optimisation involve and  

Online store optimisation

A correctly carried out optimisation of an online store can make it even friendlier to users. What does optimisation involve and what can an online store gain after it has been carried out? Let us start with the basics, that is, what relates directly to the look and functionality of the page. The placement of the product, including how the main photo, the thumbnail, the descriptions and user comments are displayed. To find the optimal solution, A/B tests are very often used. This means that the store is launched in two variants and made available for use for a specified time. After the tests are finished, the results obtained are analysed, including the number of clicks, the time spent on the page and the conversion rate. The option that achieved the best results is finally put into practice.  

Online store and meta tags

Another important element is meta tags. They include meta description texts, which should be different for each product category that the online store has. A single description should not be longer than about 250 characters. All Title descriptions should also be unique – there is no problem with that, as they are a rewrite of the product name shown in the heading. The next element of store optimisation is to verify all product descriptions for possible duplicates, as well as for attractiveness. Writing descriptions from scratch gives a great chance to use the store's SEO potential with the long tail technique. In this case it is necessary to carry out keyword analysis beforehand, using specially created tools for the purpose.  

Optimisation from the technical side

An online store, whether on a free CMS or a proprietary CMS, should meet many other guidelines as well. One of them concerns data loading speed. To shorten the wait for the page to display, graphics, photos and any additional plugins that may be enabled in the store will be optimised. You also need to analyse the performance of the hosting on which the online store runs. If necessary, changing the provider or moving the store to faster servers may be recommended. Another element of optimisation will be a responsive version of the page, so that the store on Allegro can also be displayed smoothly on a smartphone or tablet, making all the options easier to use.